KFC

#CleanEating Burger

To launch KFC’s dirtiest burger yet, we sent the world into meltdown by making it seem like they were launching the exact opposite. Say hello to the completely fictional KFC #CleanEating burger, and its completely fictional creator, Figgy Poppleton-Rice.

22m organic views | 1/3 UK reached | 350k+ mentions

Agency: BBH
Production: Black Sheep Studios
Director: Dan Castella