KFC

Lunchtime Is Coming

Tasked with flogging KFC’s least popular product, we hit on the simple truth that swapping fries for rice isn’t that big a deal. And also that ‘rice’ sounds a lot like ‘fries’. It made us think of a famous scene in what was then the world’s most popular TV show.

17.3m views | 46.5m reach | 11m hours watch-time

Agency: BBH
Production: MindsEye
Director: Ben Taylor